NEW YORK / WASHINGTON (Reuters). The exact idea of a chocolate bar does not fat, but enough: who only thinks of food gets detailed enough, according to American research results not appetite; but less. This was discovered by scientists at the private Carnegie-Mellon University of Pittsburgh (U.S. state of Pennsylvania) and report in the journal "Science" about it.
was so far not only lay the widespread view that one gets when thinking of a roast as well as appetite for such a plan. The majority of the scientists felt that run when thinking of a dish, the same neural processes such as eating, smelling or seeing the court.
According to the results of the Pittsburgh researchers are more complicated: while making the fleeting thought of a food appetite, the more detailed one imagines, however, to eat them, the stronger the appetite shrinks.
"Our results show that it is wrong in principle, to suppress the thought of food sought to curb his appetite," said study leader Carey Morewedge. He had asked his staff with some subjects to imagine eating chocolate dragees. Others should think of inserting coins, each with different but well-defined number. Then all were offered the sweets - who had previously eaten in thought, took less now. The researchers reckon that getting used to (habituated) to the appetite appeal.
"habituated is one of the fundamental Processes which consume as much as we know when we stop, and when we go to consume something else, "said Joachim Vosgerau, professor of marketing and participation in the investigation." To some extent, the mere idea of an experience a substitute for actual experience. The difference between the mental concept and actual experience may be much smaller than previously thought. "
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